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From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, "Newsjacking" features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, "Newsjacking" combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.

First staged in 1903, the Tour de France lasts three weeks every July and takes its c.200 competitors through over 3600km of varied terrain, including testing mountain stages. The race is broken into one-day 'stages', with the overall leader wearing the fabled yellow jersey. Tour de France 100 celebrates 110 years of the Tour and publishes in the run up to the 100th race. It captures key visual moments in its history, including heroes of the race, great rivalries, moments of high drama, accidents and scandals, all accompanied by Richard Moore's authoritative text that illuminates and expands upon the superb imagery. Romping hilariously through the three years of the Gillard/Rudd government, Rowan Dean's sharp pen and eagle eye chronicle the finest and funniest moments of what has Newsjacking: The Urgent Genius of Real-Time Advertising free epub been an exhilarating roller-coaster ride. From the back-stabbing intrigues of Julia Caesar in ancient Rome to the reincarnation of Kevin VII and the latest positions of the Kevin Sutra, from Mission Impossible exploits of forged credit cards and high class hookers to evil climate change denier monsters and 'the world's greatest treasurer', from people smugglers to pink batts to politician pop stars, the most entertaining political story in Australian history finally gets the book it richly deserves. Whether you're keen to learn how Kevin finally pulled it off, or to complete a course in dismantling democracy, or to brush up on your spin and media manipulation techniques, Beyond Satire will bring tears to your eyes. Of laughter.

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Author: Grant Hunter,Jon Burkhart
Number of Pages: 224 pages
Published Date: 15 May 2013
Publisher: Thames & Hudson Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780500516720
Download Link: Click Here
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